The Next Level is not a conventional business book. It sets out to challenge assumptions and offers an alternative approach to old, traditional ways of business thinking. This book takes a refreshingly new look at how you, as a Leader, can achieve success with sustainable profit and growth, through an alignment of both yourself and your business. Laurence Udell utilises his own tried and tested thinking, life experience alongside research from leading edge philosophers, scientists, psychologists, and management thinkers to develop the 4 A's Strategy Model™. Through this profoundly inspirational model, the book demonstrates how to work with your current business strategy, its dynamics, patterns and underlying root issues, to create a changed world for your business and yourself, the outcomes being greater financial success and a clearer understanding your own unique role and purpose. The Author's premise is that the health of an organisation is directly attributable to the spiritual, psychological and wellbeing of the leader and the leadership team. With The Next Level he advocates that long-term success and shareholder value can be achieved alongside ethical, authentic leadership and community spirit.