保險行銷概要

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By 范姜肱

cover image of 保險行銷概要

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保險商品實屬無形金融商品之一,且具有一定之複雜與專業性,須賴保險仲介人居間解說加強瞭解,並且可透過專業為被保險人量身規劃最適切之保險,俾便能適時發揮保險移轉風險機制之效能,達到生活與社會保障之目的。

為輔導及鼓勵保險從業人員報考保險仲介人專業考試,財團法人保險事業發展中心於2011年聘請專家、學者共同編纂保險仲介人訓練教材。

保險行銷概要