Demography is the study of the population – not just size but the composition of the population. Demography is one of the few fundamental forces which shapes economics, domestic and foreign policies, political priorities and trends, and brings policy opportunities and challenges.

Study of demography is vital for not only for policymakers to judge the suitability and expected success of the policy but also for long term investors, entrepreneurs and marketers.

More than business cycles and fads – demography makes and breaks economies, countries and businesses.