Compiled from the extensive research papers of Dr. Heinz Doozandohntz, from the Top That! Institute of Human Behavioural Studies, this book is an indispensible guide to becoming popular and staying that way. Dr. Doozandohntz's groundbreaking findings are presented as simple 'Do' and 'Don't' instructions, and have been learnamologically enhanced by the illustrations of the world's greatest doodler, Andrew Pinder.