When it comes to economics, it has a number of branches which can help a business to run in a proper way so that it can be successful and gain more revenue and sales. The concept of behavioral economics is basically the process of examining different emotions and thought processes of individuals or a group of people who are using the products of a company. The main idea behind the behavioral economics is to understand the emotions and psychology of the individuals behind buying any particular product. By using the emotional as well as psychological aspects, a company can build and advertise products in such a way that the consumers can find these products more appealing and attractive. Here is the discussion about the behavioral economics and its various aspects including the principles which are needed to be followed in order to achieve behavioral economics for better results.