The115-page study presents detailed data from more than 30 colleges and universities about their Instagram Marketing effort. The report helps its end users answer questions such as: how much are colleges spending on Instagram marketing? How much do they plan to spend in the future? How do they evaluate Instagram vs. other options? Which features of Instagram are they using? Which do they recommend? How much staff time are they spending on their Instagram accounts? The data and commentary in the study is highly specific, giving precise data on the extent of use of various Instagram features such as (but not limited to) Hyperlapse, Live Video, InstaStories, Type Mode, Alternative Text Description and much more. In addition the study relates hard data and the overall number of Instagram followers, followers from outside the college, number of likes and comments and more highly useful benchmarking data.