Why You Should Read - Judy Robinett's Book Crack the Funding Code

What if there was a way to crack the funding out there? Let's face it! Startup funding is a difficult topic and, as a general rule, the questions faced by Founders in need for cash are numerous.

Who do you need to talk to? What can you expect from investors and what should you seek to obtain from them? How do you need to talk to them? What do they need to hear, actually? Oh, but do you need a business plan? How do you prepare a compelling pitch?

Because that's not tough enough, the answers are usually difficult to obtain, and many Founders end-up being clueless, lacking information and know-how. Especially when they aren't particularly connected, and when they don't really have insights on the market...

'Crack the Funding Code - How Investors Think and What They Need to Hear to Fund Your Startup' is one of those business books which have the power to change a life or two. Judy Robinett has once again produced a challenging, instructive and must-read book here, and there is little doubt that it will provide some serious answers to whoever is in the process of raising funds. If you are, search no more, July Robinett's book is probably one of the few you really need to read.

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Why You Should Read - Judy Robinett's Book Crack the Funding Code