The book, while taking the reader on a tour of a man's personal journey from mediocrity to excellence, from getting better to being beaten, unravels the warped and demanding corporate mantras for success.

'Compete and win at all costs. Give no quarters. Be fierce, aggressive and get him before he gets you. It is you or him-better you! Winners always win, be a winner. Exploit the ignorant and ignorance as there is no place for also-rans!'

Open the soda bottled within you and release the possibilities, reinvent and project yourself constantly if you want to be more than just successful!

It's a journey that never reaches the end.