How They Blew It is a series of eye-popping tales of entrepreneurs and business leaders who went from corporate gurus to financial disaster zones in rapid and humiliating fashion. Full of surprising details and mind-blowing sums of money, it looks at the characteristics of these leaders and the fine line between hero and zero.How They Blew It is about the people at the heart of these business catastrophes. It is about what drives them to succeed and then to fail. It is a compelling examination of the rights and wrongs of each case and it seeks to get into the minds of the people behind the business disasters and ask "Why the hell did they do that?" By examining how business ventures can go so badly wrong, you can learn to avoid those mistakes in the first place.
- Kogan Page
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Jamie Oliver (Author)
Jamie Oliver has interviewed some of the world's greatest entrepreneurs and business leaders, including Howard Schultz, Sir Martin Sorrell, Charles Dunstone, James Dyson and Stelios. He has interviewed a wide range of people in his 12-year journal...
Tony Goodwin (Author)
Jamie Oliver has over 15 years experience as a freelance journalist writing about business topics and entrepreneurs. A former Daily Telegraph columnist, his work has appeared in The Financial Times, The Independent and a range of leading business ...