Research by top Universities like Harvard has shown that soft skills account for almost 80% of Life Success. It is a fact that academic knowledge or hard skills do not guarantee success in the workplace. In the real world, professional success depends majorly on developing relationship skills or people skills. Also known as soft skills. 
 
This books aims to impart high-impact soft skills to the reader in an accelerated time frame.  It has been proven time and again that Personality Development is a function of high Emotional Intelligence (EI).  A focus on EI leads to an increase in Emotional Quotient (EQ). Developing one's EQ need not be a life long pursuit. It is possible to increase one's EQ by practicing the concepts shown in the book.
 
As an experienced Life and Business Coach to corporate executives, the author highlights frequently committed mistakes by others, and suggests ways to avoid these. Thereby saving the reader valuable time, money and effort
 
The book imparts proven coaching techniques and takes the reader on a journey towards exceptional leadership and management.  No boring theory, no wasted time. Life changing frameworks are showcased through case studies and examples. These help the reader to apply it to immediately their lives and keep for life.
 
The book is like a GPS for the reader, where they are able to visualize the quickest ways to reach their desired goals. 
 
NEUROMARKETING 
The book contains a chapter on Neuromarketing which is a derivative of Neuroscience that combines two powerful triggers for human buying behavior: Marketing and Psychology.
 

ABOUT THE AUTHOR

Prashant Sharma Life Coach, Master Soft Skills Facilitator and Behavioural Trainer, Ed-Tech Entrepreneur Conducted his first training program in 1996 when he was invited by the New Delhi YMCA to lead a course in Public Speaking & Effective Communication. The Times of India too has recognised this achievement. Prashant has extensive expertise in mentoring leaders, inspiring professionals and has helped thousands of students realise their true potential. Prashant is a First Prize Diploma holder in Public Speaking from the Nazareth's Speakers Academy, Mumbai and a B.Com from the Sydenham College, Mumbai. Upon completion of his Masters in Management from the University of Massachusetts, USA, he returned to India to be part of the Indian post-liberalisation story. His first job with the Taj Group of Hotels as Duty Manager made him realise the disparity between the soft skills of the average Indian vis-a-vis the people in the West. Prashant rightly predicted that this lack of soft skills would be a great hindrance to the employability of our Indian graduates and soon started personality development training. He has been an entrepreneur with international exposure to diverse verticals greatly adding to his knowledge and expertise. This entrepreneurial experience has helped him sharpen his sales and marketing instincts Prashant develops and delivers his own content. His trainings are based entirely out of his extensive real world professional experience backed by solid management concepts.  His programs are based on his in-house developed Learning Internalisation Feedback- Evaluation (LIFE) Model.