Written by a well-respected expert on digital marketing, Public Sector Marketing Pro is the definitive guide for government and public sector agencies, politicians, political parties and NGOs on how to successfully reach and engage with the public in the Digital Age. This crash course in digital public engagement for immediate results will teach you how to:- Transform your traditional marketing or PR department into an agile digital war room- Influence public opinion using social media- Respond to the public in real time on social media—even if you're understaffed- Effectively respond to crises on social media- Leverage social media to meet your organisation's larger objectivesPublic Sector Marketing Pro is your ultimate training manual to becoming a skilled leader in your field and online.