Too often, marketing efforts yield little or no results. In Building a StoryBrand, best-selling author Donald Miller offers a solution that works, by teaching companies how to dramatically improve how they connect with customers and grow their businesses. Miller's StoryBrand process is a proven solution to the struggle business leaders face when talking about their businesses. This revolutionary method for connecting with customers provides organizations with the ultimate competitive advantage, revealing the secret for helping their customers understand the compelling benefits of using their products, ideas or services. Building a StoryBrand does this by teaching readers the seven universal story points all humans respond to; the real reason customers make purchases; how to simplify a brand message so people understand it; and how to create the most effective messaging for websites, brochures and social media. Whether you are the marketing director of a multibillion dollar company or the owner of a small business, Building a StoryBrand will forever transform the way you talk about who you are, what you do and the unique value you bring to your customers.