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本書系統化的整理出許多Google Analytics零散卻重要的進階功能，分為運作釐清篇、名詞比較篇、功能操作篇、報表解讀篇及外部整合篇，每一篇內容皆囊括使用GA時可能遇到的疑難雜症，透過解釋、分析與步驟化的實務操作幫你一一解惑。學好Google Analytics，看這本書，就對了！>如何操作ＧＡ與ＧＡＴＣ追蹤碼?維度 (dimension)和指標 (metric)是什麼?。>如何使用篩選器和自訂報表來讓流量數據更有意義？>如何從效期價值評估做出有效率的商業決策?>如何將GA獲取的數據資料在R語言或Python上做更進階的分析?
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