How to Buy a Gorilla
ebook ∣ The ultimate guide to selecting, paying and working with agencies for powerful advertising
By David Meikle
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How to buy a gorilla presents a new agency relationship paradigm for marketers to get better-value advertising ideas from their agencies.
In this book, David Meikle examines the existing paradigms of the working and commercial relationships between marketing, procurement and agencies, and offers a new approach to how they can collaborate in more trusting, more productive, and more effective ways. This is a well-informed exploration of the eternal triangle of marketing, agency and procurement, and will provide valuable guidance and insights to anyone involved in the purchase, management or creation of advertising.
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