Crises and disasters that directly impact tourism can have extensive reputational implications for the organisations and destinations involved. It is critical that DMOs and CEOs communicate the right message in such circumstances to reassure the public that they have their best interests at heart. Often this is not done well. Every crisis and disaster is different, and knowledge is required to understand how different crises and disasters, whether they be at a destination or an organisational level, affect members of the public. Such insight will provide managers with a clearer understanding of the most effective messaging and communication strategies post event. 'Reputation and Image Recovery for the Tourism Industry' uses real life cases studies to contextualise the relevant theories on tourism, marketing and communication, and unpacks examples of best practice to illustrate how carefully managed response strategies can ensure the organisation's future survival. Packed with international case studies, and with contributions from experts, this edited book is divided into three sections that cover: