Journal of Business & Industrial Marketing, Volume 34, Number 3
ebook ∣ Extending Value Through Product, Service and Platform Innovations · Journal of Business & Industrial Marketing
By Jon Charterina
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Some of the ten articles comprising this ebook are originally from a selection of papers presented at the 2016 Center of Business and Industrial Marketing (CBIM) Academic Workshop that was held in Bilbao, Spain, on June 30th - July 1st, 2016.
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