European Journal of Marketing, Volume 53, Number 3

ebook Marketing and Music in an Age of Digital Reproduction · European Journal of Marketing

By Gary Sinclair

cover image of European Journal of Marketing, Volume 53, Number 3

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This ebook highlights several key issues for marketing and music that go beyond the well-known applications of digital reproduction in the industry. We aim to develop and discuss some of the themes that are most important for advancing our understanding of the relationship between music and marketing.

European Journal of Marketing, Volume 53, Number 3