A unique and personal account of young designer's journey after joining that most prestigious of marques, Rolls-Royce. Sometimes eccentric, often humorous, the workings of this uniquely British institution during a period of immense change are described in detail. Generously supported by previously unseen illustrations, the author's story, from his position as designer to Chief Stylist, pulls back the curtain concealing an idiosyncratic institution, motivated as much by pride as the bottom-line.