Business Process Management Journal, Volume 25, Number 2
ebook ∣ Managing the supply chain management-marketing interface · Business Process Management Journal
By Majed Al-Mashari
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This ebook provide insights into the main trends and socio-economical changes that affect SCM-M interface and call for a profound reflection on how companies and supply chains should tackle such changes, and also provides insights on the techniques, approaches, tools and frameworks companies and supply chains can put in place to manage the SCM-M interface.
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