Alex Rawlings has it all. He is the CEO of the world's foremost sports agency, incredibly handsome and loaded with money. Even though he is a bit awkward and goofy, women flock to him by the handfuls, and he couldn't have asked for anything more. However, he quickly becomes bored with casual dating and begins to desire something more concrete. With advice from his parents and his close friend, Jerry, he sets out to find the woman of his dreams. 
He meets Nicole, an educated mother of one who happens to be a lead accountant. The only problem is; she has no interest in him whatsoever. He is not used to the rejection and seeks another way to draw her in. His friend, Jerry, finds someone who can help. An odd, self-proclaimed doctor who creates a type of deodorant spray that will attract anyone at any time. He decides to take advantage of the opportunity, but it ends up being more than he bargained for.