A how-to guide for new and experienced collectors, How to Collect Great Art on a Shoestring explores the unique opportunity to acquire one-of-a-kind works for $2000 or $3000 by hundreds of mostly forgotten yet startlingly good artists who are in the permanent collection of MoMA, the Guggenheim, the Whitney, the Met, among many other museums.

A veteran and avid collector, Gersh offers pro tips on how, what, and which artists to look for while providing unique insights, an invaluable perspective, and a dash of humor into the world of collecting great art.