In an age of social media and reality television, reading and consumption habits in India now demand homegrown pulp fictions. Ulka Anjaria categorizes post-2000 Indian literature and popular culture as constituting "the contemporary," a movement defined by new and experimental forms—where high- and low-brow meet, and genres break down.

Reading India Now studies the implications of this developing trend as both the right-wing resurges and marginalized voices find expression. Anjaria explores the fiction of Chetan Bhagat and Anuja Chauhan as well as Aamir Khan's television talk show, Satyamev Jayate, plus the work of documentarian Paromita Vohra, to argue how different kinds of texts are involved in imagining new political futures for an India in transition. Contemporary literature and popular culture in India might seem artless and capitalistic, but it is precisely its openness to the world outside that allows these new works to offer significant insight into the experiences and sensibilities of contemporary India.