In theory, practically anyone can write a book on their computer in their spare time and put it out there for the whole world to see. In practice, both making and promoting any book, regardless of what it's about, is a daunting task. This is especially true for somebody new to the ebook medium, or writing in general. Step By Step is meant to fill in those gaps in the novice author's knowledge, exploring everything from creative exercises and working conditions to the psychology behind advertising.