The study profiles the efforts of five universities from the USA, Canada and The Netherlands – to develop services in bibliometrics and altmetrics for faculty, students and staff. The five universities profiled are the University of Waterloo, Royal Roads University, Virginia Tech, East Tennessee State University and the University of Delft.The highly detailed study profiles the day by day experiences of librarians in charge of or otherwise highly involved in bibliometrics and altmetrics efforts and looks at their promotion and assessment efforts and the tools that they subscribe to or have developed or plan to subscribe to or develop. Each profile presents a picture of how one or more librarians confront the day to day challenges of promoting the library's bibliometric and altmetric services to faculty and the broader university community.