Sign up to save your library
With an OverDrive account, you can save your favorite libraries for at-a-glance information about availability. Find out more about OverDrive accounts.
Share
Find this title in Libby, the library reading app by OverDrive.
Search for a digital library with this title
Title found at these libraries:
| Library Name | Distance |
|---|---|
| Loading... |
Data Driven Marketing examines various aspects of marketingusing data including brief comparison of historical marketingpractices and prevalent marketing practices. It starts with overviewof importance of data driven marketing approaches and usageof analytics in marketing. It includes measurement of brandassets and marketing decisions. Provides the reader with insightsinto the development of data driven marketing strategies, so asto make marketing process efficient and understand the gaps.
Share
