Changing Scenario of Business and E-Commerce Trends andIssues examines various aspects of business and e-commerceincluding an extensive historical overview and related issues. Itincludes definitions of evolution of E-Commerce, Globalization,challenges and changes, Global Business Management and InformationTechnology, U‐commerce. Provides the reader withinsights into the development of its history, so as to understand the role of e-commerce in this changing market scenario. As this is the changing phasein marketing world, there are lot of trends and issues taking place and are discussed indetail.