Agricultural Marketing starts with the basic introduction of marketingin agriculture. Marketing plays a crucial role in agricultureand farming, as this sector is highly under-rated, and effortsby farmers often get ignored and as a result they did not duecredit for their intensive work. To highlight the same, dimensionsof agricultural market and modern marketing techniques are discussed.Readers can further find the detailed insights regardingrelation between pricings and agriculture market along with importance and role of information and communication technology in agricultural marketing.