Ends makes a compelling case that demonstrates how, over centuries, our changing relationship with death has led to the loss of our relationship with endings. Giving rise to guilt-free consumers, an overly-blamed business sector and a society which finds itself at a loss when it needs to grapple with responsibility.

Drawing on a plethora of sources in history, sociology, psychology and industry, Ends argues that we are taking the wrong approach to challenging the impact of consumption and that we need to create coherent endings in our product, service and digital experiences to rebalance this.