European Journal of Marketing, Volume 52, Number 12
ebook ∣ Families and Food: Marketing, Consuming and Managing · European Journal of Marketing
By Teresa Davis

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A better understanding of familial practices of managing and consuming food, and the related marketing practices, can help promote better dietary habits and patterns of consumption and thus support policy initiatives around health conditions such as obesity and diabetes. The focus in this ebook is on how ideas about family are constructed in relation to food and food consumption; and the associated marketing issues related to managing, governing and regulating food practices.