Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Delivery is the book your competitors don't want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling "themes" that will make your e-learning proposal unique, effective, exciting, and — most importantly — a winner.