As with most marketing, the way to sell something is to invoke an emotional response first, followed by a justification for buying into a particular product. The same is true when you are writing to attract attention. Part of what makes people want to click on your links is good content and another is the way that content looks and feels in a visual way.

There are things you can do to click with your readers, so that they will click on your links in return. Some of that is learning how to use your keywords and phrases in natural sounding ways. Another way is to always promote yourself and your website in appropriate areas in interesting ways. And lastly, make sure that when you write, that you pay attention to the layout of your article. Often, if the article is not visually appealing, it can be a huge turn-off – no matter how interesting and enlivening the content happens to be.