Ever since seeing a magician at a friend's birthday party, Max knew what he wanted to be. He begins learning and practicing magic tricks, he begins performing for friends and family. One day, Max sees a mysterious man watching him perform. This man turns out to be the world famous Marvello, the Magician. Marvello takes Max under his wing and begins teaching him the secrets of magic. Upon the death of Marvello's magical bunny, the two embark upon a journey into one of the lands of magic to obtain another. While there Max meets Marvello's friend who is a shape-shifter, Marvello's teacher, and a cast of unforgettable characters, all while learning the rules of magic, thwarts an evil bunny's plans and learns more about himself than he does about magic.