Asia's growing dominance is due to a fundamental and historic change taking place. All of the countries in Asia are shedding more than 500 years of unwanted outside influence and pressures. Today, too few in the West understand this history. Asia will dominate the world economy over the next century. In order to compete in and with Asia, you must understand how to act and know what to avoid. A strategy is needed. Asia Ascending: Insider Strategies for Competing with the Global Colossus presents practical inside advice about what works and what is doomed to fail. There is no success without some basic understanding of this wildly diverse continent.

The four most comprehensive chapters examine China, India, Japan, and Korea, which today are the dominant players in the region. Other chapters reveal the unique aspects of doing business in smaller but still very vital economies such as Indonesia, Thailand, Singapore, Malaysia, the Philippines, and Taiwan. Then, sometimes overlooked and emerging economies with great potential such as Vietnam are explored. Long-term success overseas requires taking the time to educate, plan, prepare, and execute with both a specific business strategy and cultural sensitivity in mind.