The report presents detailed data on the business education plans of a sample of 1,566 undergraduate full time students drawn from 4-year colleges and universities in the United States. The 120-page report gives highly detailed information on which and how many students will apply to MBA programs, and which business subject areas they are interested in on the undergraduate level. The report provides specific data on levels of interest in international trade and logistics, finance and accounting, management, human resources, marketing/advertising/market research, economics and quantitative analysis, international business, and information technology for business. Hundreds of tables describe the level of interest in these subject areas providing a detailed demographic and statistical map of interest in each area broken out by variables such as age, gender, income level, sexual orientation, current or planned undergraduate major, political convictions, job holding status, student debt level, race/ethnicity, SAT/ACT scores, college grades, and many other variables.