The objective of this richly illustrated introduction is to explain and demystify the design processes in architecture, urban design, and design. Starting with the five parameters originally established by Peter von Seidlein's Stuttgart Chair for Building Construction and Design, i.e. grid, function, detail, material, and cost, the art of design leads to their integration in a balanced whole.

In the second part of the book the author analyzes in detail the application of these parameters in nine case studies from different periods, in different scales and typologies – from furniture to private and public buildings, through to urban design.

The book is intended for students as well as for lay people who wish to participate in the public debate on the built environment.