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Powerful communication for product manager

Set the stage for reliable market facts and successful collaboration

by Ulrike Laubner Author · Katharina Brunner Author

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Both companies and HR consultants consider communication to be the most important social skill for the future. For you as a product manager, good communication skills are decisive, both for your career and to ensure that you deliver a successful product. Yet we often still hear complaints about communication not functioning well with other departments and about the lack of acceptance of product management in many companies. Using examples from the real world of business, this unique self-help guide looks at the typical communication difficulties which often arise and highlights potential solutions. There are also several exercises for you to test your new knowledge. The communication skills you acquire will simplify your everyday working life: You will improve your communication skills. You will learn how to convey information more effectively and how to convince stakeholders of your ideas.You will enhance your ability to pose tactical questions in order to increase your knowledge of the market. You will build up skills which will enable you to deliver customer-focused product management. Your company will benefit in different ways: senior management will be able to make decisions faster and development teams will be able to carry out their development work according to real market requirements. In addition, the sales team will find selling easier and employees will get more enjoyment out of their work. I wish you every success in putting these ideas into practice. You will soon find you are experiencing more acceptance from the various departments you deal with.

Publication Details

Publisher:
Books on Demand
Edition:
3
Publication Date:
2018

Format

  • OverDrive Read
  • Adobe EPUB eBook 307.8 KB

Ulrike Laubner (Author)

Ulrike Laubner is an expert in product management. She has a profound knowledge of the value which product managers generate for a company, having herself spent time working as a product manager and in other leadership roles in various internation...

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Katharina Brunner (Author)

Katharina Brunner spent 20 years working with considerable success in the field of corporate communications for number of companies, based both in Germany and further afield, before setting up her own consultancy focusing on user experience in 201...

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Frank Lemser (Author)

Frank Lemser is a Business Engineer and has been involved with his passionate interest, product management, since the year 2000, in both practical and academic terms. As Managing Director of and coach for proProduktmanagement GmbH, he trains and i...

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Eduardo Lopes (Author)

Eduardo Lopes has been working as a product, marketing and project manager in the engineering and connectivity industries since the year 2010. His style of product management is distinguished by products which create value as well as by a rapid ti...

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Creators

Author :
Ulrike Laubner
Author :
Katharina Brunner
Author :
Frank Lemser
Author :
Eduardo Lopes
Powerful communication for product manager
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