We remember Abraham Lincoln for many things, but without his ability at persuasion, we would remember him for nothing. It was that ability that brought him first to national prominence and the White House, and then through the most difficult four years that any president has ever faced. This book focuses exclusively on that ability, looking first at Lincoln's history of persuasive efforts, from the poverty-stricken boy who stood on tree stumps to repeat sermons, through the young state legislator and congressman, courtroom lawyer, rising national politician, and ultimately president,and then at what made him so effective: his personality and intellect, his credibility and clarity, and his masterful use of fact, logic, and emotion. It is a remarkable story.