Bruce Greenwald, one of the nation's leading business professors, presents a new and simplified approach to strategy that cuts through much of the fog that has surrounded the subject. Based on his hugely popular course at Columbia Business School, Greenwald and his coauthor, Judd Kahn, offer an easy-to-follow method for understanding the competitive structure of your industry and developing an appropriate strategy for your specific position.
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Bruce C. Greenwald (Author)
Bruce Greenwald is the Robert Heilbrun Professor of Economics at Columbia University Business School, where his class on strategy draws standing-room-only crowds.
Judd Kahn (Author)
Judd Kahn has taught history, served in city government,and worked as a securities analyst, a CFO, and a management consultant. He has a PhD in history from the University of California, Berkeley.