For many people, e-commerce is still a relatively unknown quantity. Its potential remains untapped and even feared. Surprisingly, this is as true for many business-people as it is for consumers. Perfect E-Commerce strips away the speculation and focuses on the true (and practical) business benefits. Contents: - What the communications revolution means for business - What is a virtual organisation? - How does e-commerce change traditional markets? - Why and how can e-commerce make life easier? - Security: personal and payment data - Why launch a virtual site? - Successful fulfilment mechanisms on the web - The best way to move existing branding to the web