Frequently, businesses considered promising fail to take off. They tend to operate for a while, but close or die without reaching the point where they begin to grow and be profitable. Why? In Super flowers, Rogelio Leon develops the concept of "the success equation" - which, as he says, has little science and common sense - from the analysis of one of the most impressive industries in the agricultural sector in three countries that are benchmarks in their production worldwide. According to the author, successful businesses share certain characteristics that make them viable and, in addition, print high levels of competitiveness. Identifying them is the job that every entrepreneur must do. If the minimum factors of the equation cannot be identified, then it is better not to move further. The door of failure can be closer than the door of success and there is nothing more dangerous than being passionate about an idea, believing that optimism can replace what the "ecosystem" is not capable of offering. For Rogelio Leon, the "success equation" in the cut flower industry is composed of the following factors: favorable climate, low-production costs, support infrastructure, active participation of the government in the creation of clusters and closeness to high-demand markets. Upon finishing reading the book, its readers can perform this same analysis for the activity in which they operate or want to venture. You will be surprised at the information you can build.