Songwriters, performers and producers Erik Appelwick, Eric Fawcett, John Hermanson and Darren Jackson were important players in an early 2000s musical collective. This collective included genres such as folk, power pop, R & B, electro-funk and indie rock. Well-known bands Storyhill, Spymob, Alva Star, Kid Dakota, Vicious Vicious, Tapes 'n Tapes, Olympic Hopefuls and others were part of this movement. These four men worked for their rock 'n' roll dreams, producing well-crafted albums and exciting live performances along the way. Their shared biography draws from dozens of new interviews and hundreds of articles to document their intersecting musical journeys—from playing air guitar to KISS records to rocking gyms in high school cover bands to touring the world with some of pop music's biggest names. Equal parts celebration and cautionary tale, this book discusses both the rewards and difficulties of life as an independent musician.