Fast food and an increase in meat consumption in the West is imitated in other parts of the world. The ceiling of meat and meat products production has already been achieved with the current 7 billion world population. The production of meat (products), poultry, pork and other meat has tripled between 1980 and 2010 and is expected to double again by 2050. The increase in meat and dairy products are only produced through artificial insemination of livestock. Cows are constantly re-fertilized after the birth of the calves by artificial insemination, so that their milk will never stop flowing. Milk, cheese and meat production are inextricably linked.

All climate changes show that growing plants for food is much better for the planet than animal breeding for food. Global warming is the greatest threat to all life on earth. All life depends on the oceans. The circulation in the North Atlantic has slowed to the lowest level since centuries. The delay of the Atlantic Gulf Stream will destroy the fishing industry and lead to a rise in sea level.

We are at a crucial junction where we can go both on the right and the wrong side. That urgency and the need to make the right decisions are the subject of this book.