This is the memoir of the man who was the strategic Mr. No to Canada's foremost entrepreneur, Ted Rogers. As the ultimate right-hand man for over 40 years, Phil Lind tells how he helped Rogers choose the best ideas and make them work. He also tells the inside story of how Rogers made the big move into live sports, with the purchase of the Blue Jays and the start of the cable sports channel, Sportsnet. The book includes a forward by Toronto Mayor John Tory, who worked closely with the author at Rogers.