The minimum viable product (MVP) is the foundation of the business and the staple for sustainable growth. Many businesses fail due to the inability of establishing a core concept, or primary product to introduce to the market.

This book is intended to provide a concise method of developing a business strategy for successful entry into the market while eliminating the frustration of trial and error. Through this work, readers learn the difference between the purpose of a business plan, market analysis, and a feasibility study. Readers will also understand the difference between a good idea and a great business model. This book serves as a tool for increasing the opportunity for success when launching a product, service, or a business.