The Advertising & Sales Promotion South Korea eBook provides 14 years Historic and Forecast data on the market for each of the 27 Products and Markets covered. The Products and Markets covered (Advertising and Sales Promotion) are classified by the Major Products and then further defined and analysed by each subsidiary Product or Market Sector. In addition full Financial Data (188 items: Historic and Forecast Balance Sheet, Financial Margins and Ratios) Data is provided, as well as Industry Data (59 items) for South Korea.

ADVERTISING + SALES PROMOTION

1. Advertising and Sales Promotion
2. National & Regional Newspapers
3. Local & Free Newspapers
4. Consumer Magazines & Periodicals
5. Trade & Technical Press
6. Outdoor + Transport Advertising
7. Direct Mail & Print Distribution
8. Catalogues & Leaflets
9. POS / Window & Interior Displays
10. Samples & Gift Schemes
11. Exhibitions / Sales Promotion & Associated Activities
12. Cinema / Television / Radio
13. Miscellaneous Media
14. Application: Clothes
15. Application: Domestic Appliances & Equipment
16. Application: Financial
17. Application: Food / Drink / Tobacco
18. Application: Government / Services / Institutional / Industrial
19. Application: Holidays / Travel / Transport
20. Application: Household Stores
21. Application: Leisure & Entertainment
22. Application: Motor
23. Application: Publishing
24. Application: Retail & Mail Order
25. Application: Toiletries / Cosmetics / Medical
26. Application: Service Industries
27. Application: Miscellaneous



There are 188 Financial items covered, including:
Total Sales, Pre-tax Profit, Interest Paid, Non-trading Income, Operating Profit, Depreciation: Structures, Depreciation: P + E, Depreciation: Misc., Total Depreciation, Trading Profit, Intangible Assets, Intermediate Assets, Assets: Structures, Assets: P + E, Total Fixed Assets, Capital Expenditure: (Structures, P + E, Vehicles, Data Processing, Misc.), Total Capital Expenditure, Retirements: Structures, Retirements: P + E, Retirements: Misc., Total Retirements, Total Fixed Assets, Finished Product Stocks, Work in Progress, Materials as Stocks, Total Stocks / Inventory, Debtors, Maintenance Costs, Services Purchased, Total Current Assets, Total Assets, Creditors, Short Term Loans, Total Current Liabilities, Net Assets / Capital Employed, Shareholders Funds, Long Term Loans, Long Term Liabilities, Workers, Hours Worked, Employees, Raw Materials, Finished Materials, Fuel, Electricity, Total Input Supplies / Materials + Energy Costs, Payroll Costs, Wages, Director Remunerations, Employee Benefits, Employee Commissions, Total Employees Remunerations, Sub Contractors, Rental & Leasing: Structures, Rental & Leasing: P + E, Total Rental & Leasing Costs, Maintenance: Structures, Maintenance: P + E, Communications Costs, Misc. Expenses, Sales Personnel Variable Costs, Sales Expenses, Sales Materials Costs, Total Sales Costs, Distribution Fixed + Variable Costs, Premises Fixed Costs, Premises Variable Costs, Physical Handling Fixed + Variable Costs, Physical Process Fixed + Variable Costs, Distribution Costs, Media Advertising, Advertising Materials, POS & Display, Events, Advertising Costs, Product Handling, Product Support, Product Service, Customer Problem Costs, After-Sales Costs, Marketing Costs, New Technology + Production Technology Expenditure, Research + Development Expenditure, Operational & Process Costs, Debtors (Terms + Un-recoverable).
/.. etc.