網路偽營銷大揭密

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By 呂順雷,王甲佳,呂小婕編著

cover image of 網路偽營銷大揭密

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網路時代,因其開放、包容的特質,各種營銷方式大行其道。在利益的驅使之下,偽營銷者肆意妄為,嚴重挑戰傳統營銷道德,已經或正在給消費者帶來損失、傷害行業的整體利益,甚至給社會帶來不和諧,也給從業者造成誤導。什麼是真正的市場營銷?讓我們在偽營銷的反例中抽絲剝繭,找尋答案! 《網路偽營銷大揭秘》從充斥市場的營銷亂象出發,提出「偽營銷」的新概念,通過大量詳實的案例,揭露偽營銷的產品(product)黑幕,洞穿偽營銷的價格(price)陷阱,痛斥偽營銷的渠道(place)控制,曝光偽營銷的促銷(promotion)手段,並重點闡述了魚目混珠的網路偽營銷現狀以及服務偽營銷困局,最後發出誠信營銷的吶喊,期待營銷者們營造一個綠色環境與消費者和諧共存。

網路偽營銷大揭密