American politics was transformed from the time a WABC manager told Rush Limbaugh, "You're kidding yourself if you think we'll ever carry your national show." to the day an establishment Republican senator griped "talk radio is running America." Limbaugh ignited a new generation of talkers such as Sean Hannity and Glenn Beck helping to define the Conservative movement and challenge the elite media. But Rush can't take all the credit. <br><br>From the inception of radio, bombastic personalities have used the airwaves to sway public opinion. The Right Frequency by Fred V. Lucas features interviews with leading conservative talk hosts and industry insiders and explains why talk radio is the only media venue thoroughly dominated by the right. <br><br>Readers will learn how recording industry's "payola scandal' revived talk radio and how the Kennedy and Johnson administration silenced opposition radio voices. After the demise of the Fairness Doctrine in the 1980s, Limbaugh's star was born, ringing in an alternative media universe.