In the UK, only one in three employees say they love their jobs and as many don't give a damn. Sheila Parry, strategic communications consultant to some of the world's best-known brands, aims to change that. This book launches her PRIDE model, a methodology based around five key motivators: Purpose, Reputation, Integrity, Direction and Energy. Building pride at work delivers higher performance, improves brand reputation and strengthens customer loyalty. It also increases innovation, quality, productivity and profit. And those who are more fulfilled at work tend to achieve more and lead happier, healthier lives. Take Pride distills forty years of experience into a practical business philosophy: it is the perfect toolkit for leaders and influencers who have the imagination to think and desire to think differently about work.