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隨著電子商務的蓬勃發展，網路營銷成為企業最熱點的營銷方式。本書緊密結合實際操作，以網路營銷為背景，從口碑營銷、視頻營銷、搜索引擎營銷、E-mail營銷、事件營銷、微博營銷、SNS營銷、IM營銷等方面介紹了網路營銷常用的方法和策略。
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