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本書全面闡述了在銷售中最常見的多種心理狀態，以幫助推銷人員瞭解客戶的心理特點及其發展變化的規律，從而指導推銷員因勢利導、有的放矢地去左右客戶的心理，以更好地達到銷售的目的。本書是一本將心理學規律運用在銷售領域裡的通俗讀物，適合所有行業的推銷人員閱讀。
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